Pixel & Attribution
The Replyt pixel shows you which threads send visitors to your site — so you know which replies actually worked.
What the pixel tracks
The pixel records each visit to your site — the traffic source (referrer), the page viewed, and a session ID for grouping page views. No personal data is collected. No cookies are set beyond a session identifier.
- Source — where the visitor came from: Reddit, Hacker News, Google, direct, or other.
- Page views — which pages on your site the visitor viewed during the session.
- Session — groups page views from the same visit together.
Installation
Copy the script tag from your project's Settings → Pixel tab and paste it in the <head> of your website — before the closing </head> tag.
<!-- Replyt Pixel — paste in <head> -->
<script
src="https://replyt.co/px/YOUR_SITE_ID.js"
defer
></script>Replace YOUR_SITE_ID with the site ID shown in your project settings. The script is lightweight (under 1 KB) and deferred so it never blocks page render.
Verification
After installing, click Verify pixel in Settings. Replyt will check if it has received a ping from your domain in the last 24 hours. It may take a few minutes after installation before the first ping is recorded.
Traffic sources
Replyt classifies each visit by its source based on the HTTP Referer header:
document.referrer on mobile apps and many link previews. A portion of Reddit-sourced traffic will appear as "Direct" — this is normal and not a pixel error. UTM parameters can't be used in Reddit comments (accounts get banned for posting tracking links).Results dashboard
The Results page shows your traffic over time as a bar chart, grouped by source. Each bar represents one day. Hover over a bar to see the breakdown.
Orange markers on the chart indicate days when you posted replies. This makes it easy to spot a correlation: traffic spikes on or after a day with replies usually indicate that your reply drove visitors.
Thread-based attribution (soft)
When a visitor arrives from Reddit and the referrer URL matches the URL of a thread you replied to, Replyt marks that visit as a "Win" — an attributed conversion. This is a soft signal, not a hard one, since not every Reddit visitor will trigger the referrer header.
Results are shown in the Results dashboard in a separate column alongside the traffic chart.
Privacy & compliance
- No personal identifiable information (PII) is collected
- No third-party scripts are loaded
- Session IDs are random and not tied to any user identity
- Data is retained for 90 days, then automatically purged
- GDPR-friendly by design — no consent banner required for this level of tracking in most jurisdictions
Disconnecting a site
If you installed the pixel on the wrong domain, you can disconnect it from Project Settings → Pixel → Disconnect site. This generates a new site_id for your project, which effectively unlinks any visits recorded under the old ID.
- The old site's visit data is not deleted — it becomes unlinked (orphaned) from your project.
- After disconnecting, the Pixel section shows your new snippet. Install it on the correct domain.
- Traffic data starts fresh from the new installation date.