Keywords & Scanning
Keywords are what Replyt searches for. Each keyword runs independently across every channel you've enabled.
How keywords work
Every day at 10:00 UTC, the scanner queries each active channel (Reddit, HN, SEO) for each keyword in your project. The results are deduplicated, filtered by age and score, then ranked by relevance using AI and dropped into your Threads inbox.
Each keyword is searched as a phrase — it's not split into individual words. "project management for agencies" will only find posts that contain that exact phrase (or close variants). Keep keywords focused.
Adding keywords
Go to your project → Keywords → Add keyword. You can add up to your plan's limit per project and toggle individual keywords on/off without deleting them.
| Trial | Starter | Growth | |
|---|---|---|---|
| Keywords per project | 5 | 8 | 25 |
Choosing the right keywords
Start with your product name
Anyone mentioning your product by name in a thread is already aware of you — high-intent for a reply showing you're active and responsive. Always add your product name.
Add the problem, not just the solution
People asking "how do I track which Reddit comments drive signups?" aren't searching for "Replyt" — they're searching for a solution. Target the problem:
- ✓ "reddit marketing attribution"
- ✓ "find threads to reply to reddit"
- ✓ "track reddit traffic conversions"
- ✗ "social media tool" (too broad — low-intent noise)
Competitor mentions
Threads where people ask "what's the best alternative to X?" or complain about a competitor are prime opportunities. Add competitor names or "[competitor] alternative" as keywords.
Use-case phrases
Think about the specific situation your product solves. A CRM for freelancers might target "client management freelance", "invoice tracking small business", or "freelance project tracking".
How matching works
Reddit is searched via the Arctic Shift archive API, which indexes posts across subreddits. Results are filtered to posts from the last 30 days with a score above -5. The scanner runs in batches across the subreddits you configured.
Hacker News
HN is searched via Algolia's official search API, which indexes posts and comments. Results are ordered by relevance.
SEO Replies
For each keyword, Replyt searches Google for Reddit and HN threads that rank on page 1. These are high-value targets — they already have SEO traction, so your reply gets seen by Google searchers. Available on Growth plan.
Relevance scoring
After scanning, each new thread is scored 1–10 by the AI using your project's description as context. High-intent threads (score ≥ 8) appear first. Scores below 4 are typically not worth replying to.