Lead Generation (DM Outreach)

Some buyers never come back to the thread. Lead Generation lets you reach the highest-intent people in your market 1:1 by direct message, safely, with a flow designed to start conversations instead of getting you flagged as spam.

ℹLead Generation is a Growth plan feature. It is a separate motor from public replies: replies are inbound and low-risk, DMs are outbound and higher-risk, so they have their own pipeline, caps, and safety rules.

The 2-step flow (consent-gated)

Cold DMs that pitch a product get reported as spam. Replyt avoids that with a two-step approach:

Step 1: Opener (no link). A short, personalized message that references their post and offers a genuine, useful insight. It does not pitch, name a product, or include a link. The only goal is to start a real conversation.
Step 2: Follow-up (with link). Only after they reply, you send a follow-up that responds to what they said and shares your link. By then the link is welcome, not spam.

💡The opener is intentionally value-first. The product and link are introduced only once the person has replied, which keeps you out of spam territory and dramatically lowers the chance of a report.

The lead pipeline

Leads move through a funnel on the Leads page. Each tab is a stage:

Candidates: high-intent people Replyt flags from your conversations, ready for outreach.
Queue: openers you queued for the Chrome Extension to auto-send.
In progress: openers you have sent, sorted hottest first (replied and followed-up float to the top).
Visited: leads who clicked the link you shared. They move here automatically, proof your DMs are driving real traffic.
Converted: leads you mark converted, or who become a paying Stripe customer (auto-detected by email).

You can remove any lead from any tab with the × on its card. It is hidden from view and kept out of the way, without losing attribution data.

Sending an opener

Pick an AI Voice, then draft an opener for a candidate (or auto-draft several at once).
Click Open DM in Reddit: Replyt opens Reddit's compose window with the opener ready. You review and send. The lead is marked Sent.
When they reply, hit Yes, got a reply and draft the follow-up with your link.
Prefer to batch? Queue for auto-send hands the openers to the Chrome Extension, which sends them paced and hands-free.

Account safety (so you never get banned)

Reddit flags accounts that move too fast. A banned account is the worst outcome, so safety is enforced, not optional:

Daily cap. Up to 10 DMs per day. Once you hit it, the send button locks and the auto-send queue refuses to start until tomorrow.
Cooldown between sends. A 5-minute minimum gap between manual DMs. The button shows a live countdown so you never fire in bursts (the #1 cause of spam bans).
Burst warning. If you send 4 or more DMs in an hour, Replyt warns you to slow down.
Value-first openers. No pitch in the first message, which is what gets cold DMs reported.
Extension hard-stop. The auto-send paces DMs 5 minutes apart and stops at your remaining daily cap, so a queue can never blow past the limit.

⚠New or low-karma Reddit accounts get flagged fastest. Warm a new account first: comment publicly and genuinely for a week or two to build karma before sending any DMs. Use one real account and go slow. Speed is what kills accounts.

Attribution

The follow-up link is tracked. When a lead clicks it, they move to the Visited tab. If they later sign up and become a paying customer, Replyt matches them by email and moves them to Converted, closing the loop from a Reddit post to revenue. See Pixel & Attribution.

Limits

	Trial	Starter	Growth
Lead Generation (1:1 DM)	No	No	Yes
DM sends per day	0	0	10

DM openers and follow-ups are AI generations, so they count toward your monthly AI-assisted drafts limit alongside Reddit reply drafts.

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